Package: OKINADO(洋食屋 おきな堂)
a quaint old restaurant OKINADO Graphic Design / Package 2012 Japan
a quaint old restaurant OKINADO
Graphic Design / Package
2012 Japan

Design: Uchida Go
Printing: Daitoku Paper Products Co. LTD
OKINADO is a japanese-style western restaurant in Matsumoto-city Japan and a long-standing one established in 1933. In 2013 when they celebrated the 80th anniversary, they started selling their some daily dishes as takeaway—cutlets, sandwiches and pickles. This is a takeaway box for cutlets and sandwiches. The design is very simple. The restaurant has been keeping authentic flavour of the japanese-style western foods for over eighty years, without affecting by trends. So, they don’t need flatter the times. the design of their products should be plain, simple, honest and gentle.

[official website]
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