“sioribi” is a book store which opened in Matsumoto-city, Nagano, Japan in August 2013. I designed a typeface and a shop card for this book store. “siori” means bookmark, and “bi” means day. The store owner says that he wants to offer the customers to take a moment like a inserting bookmark in book.
The logotype makes from handwritten characters, and was printed by white pigment to the shop card. I chose background colour blue to express an calm sea after the wind stops blowing. The card is unique shape. I designed the shape with comma to present with owner’s hope.
Scenery and Sign